About Eric D. Noren | Strategy, AI, and Digital Growth

About Eric D. Noren

A growth and martech leader creating practical strategy frameworks for competing in the AI-driven business era.

I use strategy, AI, and search to reduce friction, earn trust, and drive measurable growth. My career spans healthcare, B2B retail, and death care—industries where buying journeys are complex and trust matters most.
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I’ve held senior digital roles at Service Corporation International (SCI) and Memorial Hermann and now serve as VP of Web Operations & Growth at Foundation Partners Group. Earlier in my career, I contributed to digital initiatives at Cigna and Staples (Corporate Express).
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Beyond execution, I’ve built frameworks like the Periodic Table of Business Strategy™ and the AI Susceptibility Index™. I publish Bankshot Strategy, a newsletter that applies these tools to real companies, showing how business models, strategies, and advantages combine to shape outcomes.

What I Focus On

Frameworks, Strategy, & Digital Growth

Strategy

Clear, usable frameworks for leaders making decisions in complex markets.

Growth

Reducing friction and turning trust into measurable business outcomes.

Speaking

Talks and workshops that simplify strategy and bring frameworks to life.

Content

Scalable, compliant content operations for high-stakes industries.

Practical applications of artificial intelligence for content and operations.

Entity-first SEO and generative AI discovery strategies for visibility.

Long Bio: Eric D. Noren is VP of Digital Operations & Growth at Foundation Partners Group and a strategic digital leader with more than 20 years at the intersection of marketing, technology, and business strategy. He has held senior roles in Fortune 500 and mid-market organizations, including Service Corporation International, Memorial Hermann, Cigna, and Staples.
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Eric is the creator of the Periodic Table of Business Strategy and its AI-era extensions: the AI Susceptibility Index (ASI), which quantifies where AI will commoditize value, and Learning-Loop Economics, a theory of how feedback loops accelerate advantage.
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Through his writing and speaking, Eric applies these tools to show how companies can sharpen strategy, accelerate transformation, and build defensible advantages in the AI era. He publishes the Bankshot Strategy newsletter and has written for American Funeral Director.

Short Bio: Eric D. Noren is VP of Digital Operations & Growth at Foundation Partners Group. He created the Periodic Table of Business Strategy and its AI-era extensions, the AI Susceptibility Index and Learning-Loop Economics. He writes the Bankshot Strategy newsletter and speaks on strategy, search, and digital growth.
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Frameworks, Strategy, & Digital Growth

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