
The Strategic Formula: A New Lens for Competing
Every business can be described by a single strategic formula. This talk introduces the Strategic Formula and shows how business models, strategies, and competitive advantages combine to explain performance differences. Leaders use this lens to describe their organizations more clearly, compare strategic alternatives, and surface hidden misalignment between intent and execution.

Engineering Advantage: Why Competitive Edges are Designed, Not Discovered
Enduring competitive advantages do not emerge by accident. This talk explains why durable advantage is the result of deliberate design choices rather than luck or timing, and how certain configurations create defenses that persist even as technologies, competitors, and markets shift.

AI Susceptibility: Which Strategies Survive are Most Exposed to Automation
AI does not disrupt all strategies equally. Using the AI Susceptibility Index, this talk examines which strategic elements are most vulnerable to AI-driven change, which are more resilient, and how leaders can think clearly about adaptation when automation pressure rises.