Case Studies
Real-world digital initiatives that turned complex challenges into measurable growth and stronger customer experiences.

Case studies show where strategy meets execution. Across healthcare, retail, and death care, I’ve worked on projects that required building new teams, creating new platforms, and modernizing digital operations in industries where trust and complexity define the customer journey.

Each case study highlights a different stage of my career from early product and e-commerce work at Staples and Cigna, to leading major digital transformations at Memorial Hermann and SCI, to my current role at Foundation Partners Group. Together, they reflect a consistent theme: reducing friction, earning trust, and driving measurable growth through strategy and digital execution - and, more recently, through the application of AI.

Highlights from my Work

Where Strategy Meet Execution

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Driving measurable growth with AI-era search, strategy, and digital operations.
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Scaling digital presence for the largest provider in the funeral services sector.
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Merged patient and insurance portals with a new agile-built health system platform.
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Cigna Healthcare
Advanced digital initiatives that streamlined consumer journeys in healthcare.
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Staples (Corporate Express)
Modernizing B2B e-commerce and digital product strategy.
Company Analysis from Bankshot Strategy

Applying the Frameworks

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